A little health comm theory....I actually am doing work over here.

This is one of the posters we are going to take to the schools to test tomorrow. The kids are all really worried about diseases so we are using that threat to entice them to wash their hands. The campaign title will hopefully be "Wash Away Diseases" and the messages will all work toward building self and response-efficacy....empowering the kids to believe that they can wash their hands and that washing their hands will actually prevent them from getting sick. This poster says "Washing your hands is easy" and gives the steps to washing hands the right way.